Comparing Marshall
This is a list of brands from other Markets who embody the Marshall brand value mentioned in previous posts. This exercise takes any understanding of Marshall I possess outside my comfort zone in an effort to further understand who they are.
I intend to constantly update this post…
Snickers
As Mr T says, “Get some nuts!”. Snickers embody power and strength (all embodied in the Snickers lion). Furthermore the new Snickers feast advert features a metal song that sounds like it could have been recorded on Marshalls. Yorkie, who embody similar masculine values did not make my cut because their personality doesn’t really fit with Marshall. Yorkie seems to be more about football, lager in cans, and reruns of ‘Men Behaving Badly’.
O2
Yes, O2 is a music brand; but if we focus on how its phone service is marketed, it reveals more. An O2 service guarantees a powerful and reliable tool that suits the user; just like the towering Marshall stacks that stand stoically until the guitarist calls for its roar!
Hummer
If Marshall was a car, it would definitely be a Hummer. A hummer dominates the road…
The only characteristic that doesn’t fit is that Marshall is liked by most since they aren’t harming the environment.
Kellogg’s Crunchy Nut
The crunchiest and nuttiest of all!
Crunchy Nut empowers the eater! As a recent advert showed, Crunchy Nut eaters are given special passes allowing them to use a special lane avoiding traffic – “No Mr Non Crunchy Nutter, No one gets pass without a pass!”
RightGuard
Long lasting deodorant to KO the toughest odours! Even Hulk Hogan advertised for them.
Jack Daniels
Jack Daniels has its traditional heritage, but its association with certain aggressive cultures such as Rock music and Motorcycles make it one of the most iconic brands for rebels.
Rayban Aviators
The Rock star hiding behind a pair of aviator glasses is a cliche that has gone down in history. Rayban embodies the Marshall loudest in the sense that the wearer most be of some status.
Colgate Maxfresh
“Release the intense rush of freshness!”. Colgate Maxfresh is all about energy and adrenaline – just like a guitarist on stage with a wall of Marshall!
To Be Continued….
