Mapping Marshall

Below is a diagram I’ve mapped of Marshall in relation to their Competitors, Product Range, Brand Attributes, and Related Concepts. (The list of competitors was determined under a number of factors, explanation later.).
Credit for this idea goes to the article, “Brand for the Chattering Masses” by Keith Schneider, and Mr Brian Gough for showing me the link (his research blogs are available on the right hand side, ‘Without Thought’ and ‘Bottom Bracket’).

The closer the factors to the middle, the more relevant they are to Marshall. I’ve also tried to organise the placement of them so they make sense (i.e. American is not next to British).

Click on image for a larger view.