‘Marshall: Louder Than Life’
Marshall’s days as the definitive brand for power is in its past. The past will never be forgotten and will continue to influence, however in terms of raw power today, there are other brands who specialise in it. Marshall may not be the most powerful anymore, but the term loud applies to other characteristics.
A sense of adventure and adrenaline – The feeling of being on stage.
Showmanship is a key part of Marshall, and with that comes confidence.
The fact is, Marshall is an aspirational brand. It allows the average person a chance to use the same equipment as their hero even if they don’t have the same guitar playing skills
With all this in mind, Marshall allows the average person to be larger than life. It’s over the top and it transcends the limitations of ordinary life.
Marshall is Louder Than Life!
(Note: The only problem with this tag line is that it misses an important attribute of Marshall. Quality. Since day one quality has been very important (a fact reinforced by Jim Marshall who has refused to give away Marshall products for free under endorsement deals). However, perhaps I can forgo this attribute as quality can only be received through the actual delivery of the Marshall product/service.)
