Possible Design Routes – Milestone events
1. Leather Belts
For those who want the Marshall brand at a low cost and low commitment.
A belt is a practical tool that is strong, but also has a history of being a decorative item (showmanship), the more extravagant, the more powerful the wearer. Also the belt is also a common weapon so it has a menacing side to it.
Marshall Metal: big thick leather, studs, rivets, metal rings.
Marshall British: 60s 70s British Rock scene. A bit psychedelic. Rhinestones, crystals, different types of stones.
Marshall Classic: Plan leather belts with some essence from the previous two ranges. More sophisticated, for people who have professional commitments.
2. Tattoo Parlour
The tattoo tends to say you’re a bit edgy. They are usually found on people who life fast and seek adventure. However tattoos are also becoming more acceptable.
A Marshall tattoo parlour, tattoos from a brand that embodies that lifestyle.
Why Marshall? The marshall script logo is quite a popular tattoo.
Famous rockstars can perhaps design tattoos.
3. Marshall Bar/Club
A bar/club that features the best rock music, but also a lean towards British music. Above the stage are also sound proof rooms available to hire. These rooms have one way mirrors so you can see the crowd but they can’t see you. In the rooms are band equipment. You can go in play, and smash up equipment, pretending you’re a rock star, in front of a live crowd.
– Cross promotion with Jack Daniels?
4. One Night Stand Service
Adventure and fun with no strings attached. It will basically be a dating service.
5. Adventure holidays
The essence of rock n roll is adventure, strength, speed, adrenaline.
Marshall could offer holiday packages for thrill seekers. This would cater to those who aren’t interested in rock music, but are interested in its essence.
Different packages around the world.
Skiing, Snowboarding, Surfing, White water rafting, Hiking through rainforests, Bungee jumping, Parachuting, Hang gliding, Driving tanks, Flying planes, Racing!