Archive for Hendrix

James Marshall Hendrix

Posted in History: Marshall Amplifiers with tags , on April 25, 2008 by ivancheung


Above: Jimi Hendrix

A young James Marshall Hendrix, also known as Jimi Hendrix impressed Chas Chandler (bassist of The Animals, and owner of his own management company) so much that Chandler decided sign him to under a production and management contract. For Hendrix to get his start, he was taken to London in hopes of forming a band.
Soon after the band The Jimi Hendrix Experience would be formed, and they would befriend the other local bands of the time such as The Who and Cream.

Hendrix who was a Fender amp player would soon be converted. One night in 1966, he shared the stage with other bands using Marshall stacks. He was told that if he wanted to use his own Fender, he would have to clear the Marshall stacks off stage first (a time consuming and laborious task). So that night, Hendrix played through a Marshall and loved the sound so much that he wanted to meet Jim Marshall – the man who shared his name.

The relationship between the world’s loudest amp and the world’s loudest player began.

Since then Jim Marshall never hesitates in crediting Hendrix as Marshall’s greatest ambassador.

For those interested in Jim Marshall and the company he created, I highly recommend you buy:
Maloof, R. (2004) “Jim Marshall: The Father Of Loud”, San Francisco: Backbeat Books.

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Marshall Who?

Posted in NPD: Guitar Amplifiers with tags , , , , , , , , on April 9, 2008 by ivancheung

Below are lists of words, names, and quotes which were obtained through Marshall’s website, catalogues, and consumer perceptions. I feel that they can tell us who Marshall are…

Top 10 Keywords

  • Loud 
    This applies to the literal meaning of the word and the attitude it has created. Jim Marshall is the father of loud!
  • Rock n Roll  
    Although Rock n Roll refers to the a musical genre from the 50s, here it simply means the lifestyle of Rock; Sex, Drugs and Rock n Roll. Marshall can be seen on stage with some of the heaviest and wildest bands.
  • Power
    This term goes together with Loud 
  • 60s and 70s
    The height of guitar music, a style Marshall made possible.
  • 80s
    The new breed of Rock. Heavier yet reminiscent of the styles of the previous decades.
  • Valve
    The valve kings.
  • British
    Marshall were at ground zero during the beat boom and British Invasion. Although their products are sold worldwide, their HQ and main factory remains in the UK. The Marshall sound will forever be British.
  • Classic
    The Marshall look is familiar to most. The script logo, the black stack amps. Marshall created a look in the beginning which has rarely changed.
  • Legendary
    Marshall will go down in history as the amplifier behind other legendary guitarists such as Hendrix.
  • Handcrafted
    Marshall is very proud that the majority of their models are handcrafted by a team of experts. 

Top 10 Players Who Played Marshall
(this is a list of 10 of the most important players I think are relevant to the image/identity of Marshall. The list may change depending on others opinions)

  • Pete Townshend (The Who)
  • Jimi Hendrix (The Jimi Hendrix Experience)
  • Eric Clapton (The Yardbirds, John Mayall & The Bluesbreakers, Cream)
  • Jimmy Page ( The Yardbirds, Led Zeppelin)
  • Ritchie Blackmore (Deep Purple, Rainbow) 
  • Angus Young (AC/DC)
  • Joe Perry (Aerosmith)
  • Kerry King (Slayer)
  • Slash (Guns n Roses, Velvet Revolver)
  • Zakk Wylde (Ozzy Osbourne, Black Label Society

Famous Quotes

  • Kerry King
    “If I stand in front of my rig, if my nuts ain’t shaking then I ain’t satisfied… and the only stuff that can do that is my Marshalls.” 
  • Zakk Wylde
    “What does a Marshall sound like – strength, warmth, commitment, beauty and destruction… all wrapped up in a giant f**king wrecking ball.” 
  • Billy F. Gibbons
    “The fine Marshall line remains heavy as lead… solid as steel. The best.” 
  • Lemmy
    “Old Marshall’s never die – just blow your f**king head off!” 
  • Slash
    “I’ve said it before, and I’ll say it again; I won’t consider trying anything else – something that consistent you just don’t f**k with.”